Warning: the following post is not related to any product release, vendors alliances, or any other industry news that we normally cover on virtualization.info.
It’s just a commentary on the (bad) public relation and marketing practices that are so common before the big trade show that VMworld is.
Last year VMworld 2008 broke any attendance record in the history of VMware, surpassing 14,000 attendees and over 200 vendors sponsoring and exhibiting at the event.
It was a huge exposure opportunity even for the smallest startup in the market and so all the PR firms that were involved literally overflooded with news the influencers (analysts, journalists, bloggers, independent technical evangelists, etc.) that were supposed to attend the conference or at least cover the event on their websites.
Of course this activity also implied firing the PR announcements online, bombarding every poor customer that subscribes Google News or other news alert systems for specific keywords about virtualization.
This is a common practice before a big trade show, but it doesn’t mean that it is a good one.
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