Embotics is a Canadian startup that entered the VM lifecycle management market exactly two years ago.
The alliance programs that the company joined over time, with VMware, Citrix and Microsoft, clarify the intention to become the product of choice in heterogeneous virtual environments.
The acquisition of the former Vice President of Global Alliances at PlateSpin, further confirms that Embotics doesn’t want to stick with VMware only, and this makes perfectly sense considering that VMware has its own products in this market segment.
Earlier this week the company released version 3.0 of its flagship product V-Commander.
The product is now rearranged in a new modular architecture, with three modules that customers can license individually to incrementally upgrade the platform:
While this is mostly a licensing change, the new V-Commander 3.0 also introduces some new features, like support for VMware vSphere 4.0 and a number of improvements in the analysis and policy engines.
Overall it doesn’t seem that Embotics is making giant leaps forward or introducing revolutionary new features.
It isn’t clear if Stephen Pollack, the founder and former CEO of PlateSpin, is still helping the company.
The entrepreneur joined the Embotics advisory board in November 2008 after his company was acquired by Novell, but his profile is no more available on the corporate website.