Surgient has been one of the first startups to build value on top of virtual infrastructures in the early days of hardware virtualization, well before VMware led the technology to mainstream adoption.
Compared to its competitors, for a long time Surgient offered a hosted virtual lab automation platform.
Only in September 2008 it extended its business model, allowing customers to install the product on-premises.
That first change in strategy possibly depended on the limited interest that the market demonstrated so far in virtual lab automation solutions, despite Surgient has to compete with a really low number of vendors.
The fact that VMware is among those competitors doesn’t help: another company in this space, StackSafe, disappeared leaving no traces in March 2009 after just 15 months of activity.
Nonetheless Surgient managed to raise a revenue of $1 million per month in 2007 and was fortunate enough to raise a new round funding for $4.3M in August 2009.







