RingCube adds Sitel EVP of Global Sales and Marketing to its advisory board

A couple of weeks ago the startup RingCube announced a new addition to its advisory board: Julie Casteel, the former Executive Vice President of Global Sales and Marketing at Sitel Corporation, a Business Process Outsourcing (BPO) call center provider.

Casteel spent 11 years at Sitel. Before that she has been a Senior Vice President of Sales at the EDS Group for 8 years.

RingCube wants to leverage the Casteel knowledge and position to increase its market share in the BPO and Call Center markets, choosing to focus on specific industries rather than trying to compete with other virtualization vendors on every opportunity.
This strategy has been adopted by at least a competitor of RingCube in the past, Sentillion, which focused its marketing effort on the healthcare industry. Microsoft acquired Sentillion in December 2009 for an undisclosed sum.