
This is the conference welcome is opened by Maurizio Carli, the former Google executive that became the new VMware General Manager of EMEA in December 2008.
He starts by saying that compared to last year (4,500 attendees) this year VMworld Europe scored 4,700 attendees despite the economical conditions (early reports were talking about only 3,000 attendees).
Just in case one of those 4,700 doesn’t know VMware, he goes on with some numbers about the company size:
- 6,300+ people worldwide, 1,300+ in EMEA
- 42% of customers choose to standardize their virtual data centers with VMware (were 25% in 2007)
Paul Maritz, the former Microsoft top executive that took the place of VMware’s founder and CEO Diane Greene in July 2008, is on stage.
Maritz starts with a breakdown of the IT budget spending, claiming an overwhelming complexity that slows down or makes fail many projects. VMware is working to transform the IT in a service through three initiatives:
- Virtual Data Center OS (VDC-OS)
- vCloud (private and public clouds along with federation across them)
- vClient (for a desktop as a Service)
So Maritz is probably going to replicate the presentation he performed at VMworld 2008 in Las Vegas.
Now Maritz details how VMware realize its cloud computing vision: standardized hardware, scalable and highly available software (the VMware Infrastructure), security policies to grant compliance and a management layer that can enforce a SLA management model.
On top of this stack the existing applications will be placed, along with next generation applications designed to run and scale inside the cloud.
Then Maritz sends a message to all the other vendors out there trying to suggest a different cloud computing model: virtualization is the only viable way.
Google is clearly mentioned: they don’t realize that they scale so well only by redesigning their applications and hardware (it’s worth to remind that in 2007 Google clarified how hardware virtualization is definitively not its way).
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