VMware allows any OEM to sell its entire product line

VMware just launched a new partner program for the system builders: with the new program the national or local OEMs will be able to sell the entire line of VMware products.

With the move VMware may greatly extend the number of certified systems on the market, attracting the smaller company that produces hardware for the SMBs.

Before the OEMs the company targeted the ODMs in June, allowing them to release on the market certified components.

The entire effort aims at reducing the time required to include new systems in the strict hardware compatibility list.
The process can be long and resource-consuming both for VMware and its partners so that the competitors like Microsoft highlights it as a remarkable downside of the ESX architecture.