OT: Look at details to trust an author

I personally have a problem: I’m not able to trust anyone writing an online article about virtualization, even for highly respected portals, when, inevitably mentioning VMware, he’s writing the company name in a bad way: VMWare, VmWare, VMWAre, VM-Ware, etc.

It’s stronger than me: someone pretending to be expert enough to write about a topic should be skilled enough to know how to write the exact name of the main market player related to that topic.

And if the misprinting is not depending on the writer, he should immediately inform the editor for correction.
If this doesn’t happen I simply refuse to give credibility to the author.