VMware strongly depends on its channel partners for selling solutions and services. In Europe 95% of the business comes from partners.
At VMworld US and Europe VMware announced a new partner programme which goal is to stimulate partners to invest in knowledge and selling of VMware solutions . The more partners invest the higher the rewards from VMware.
The programme named ‘Value Channel’ expected to launch before VMware Partner Exchange event in February 2014 will have 4 tiers: Enrolled, Professional, Enterprise and Premier for all types of partners – including resellers, integrators, outsourcers, service providers, and distributors. VMware has around 50,000 partners worldwide.
There will be an Elite level which proofs partner knowledge in a certain subject area. This area can be one of three VMware pillars being Software Defined Datacenter, Hybrid Cloud and End-user Computing.
Details of the new programme are expected to be released at VMware Partner Exchange 2014.