Yesterday, during its annual conference in Las Vegas, EMC announced the acquisition of Syncplicity, a cloud-storage privately held startup founded in 2008 and based in Menlo Park, California.
Terms of the transaction were not released.
The move suggest the intentions of EMC to compete with consumer-focused storage offering like DropBox and applications more enterprise-like as VMware’s Project Octopus, neo-released in beta.
The addition of Syncplicity also extends EMC’s strategy of enabling the ‘New User’ in the Post PC era, those who want to access, share, collaborate and participate in business processes on their preferred device.
This quote reminds us the growing trend of BYOD (bring your own device) workplaces where employees of large corporate struggle for shared storage services and the enterprise IT tries to control the security implications of the phenomenon.
In this panorama Syncplicity fits well with its business-oriented features like SAS 70 Type II compliance, remote wiping of data in case of device loss and comprehensive administration.
Still unclear is the product placement compared to Project Octopus from VMware where EMC is the majority shareholder, this empasse probabily will be solved with customer segmentation.