Quoting from the IBM official announcement:
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The new IBM Virtualization Test Drive program is designed to help partners more easily sell IBM’s Virtualization Engine portfolio. To kick off the partner program, IBM is using selected Business Partner Innovation Centers throughout North America to demonstrate to SMB customers the benefits of virtualizing their server and storage infrastructures.The program includes assistance in setting up a center of competence, technical and industry education, sales enablement and support and tools to help IBM Business Partners assist their clients to design and implement virtualization solutions around IBM’s Virtualization Engine portfolio. The IBM Business Partners can also provide a “real world” environment in their innovation centers to simulate client scenarios and test applications.
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IBM is expanding the program to Europe and plans to roll out the “Virtualization Test Drive” partner program worldwide later this year. The partner program augments IBM’s broad internal sales force that focuses on selling IBM’s Virtualization Engine portfolio. Additionally, the program complements IBM’s software partner initiative — Ready for Virtualization — that extends support for applications on IBM servers and storage managed by IBM’s Virtualization Engine portfolio…