The most active company working on virtualization market among big players, EMC/VMware and Microsoft, is for sure PlateSpin.
They just released a brand new, non-invasive, physical to virtual (P2V) technology: PowerP2V.
Virtual Strategy Magazine interviewed Stephen Pollack, CEO and President of PlateSpin, asking his point of view about actual virtualization solutions and where the market is going in the next future. Read all here.