Quest to drop the Vizioncore brand
|
|
|
|
The time has finally come: more than two years after Quest completed the acquisition of Vizioncore, it’s about to drop the brand.
Starting end of August (exactly in time for the VMware VMworld 2010 in US) Vizioncore will become Quest Software Server Virtualization Management Group.
In a similar fashion, after the acquisition of Provision Networks, Quest renamed it Quest Software Desktop Virtualization Group.
Finally the company recognized the complexity and the confusion that carrying on two brands implies. Mostly when the two brands have separated sales channels that often overlap and compete for the same account to sell each other solution.
Yet, Quest has now new challenges.
Its portfolio is simply huge, and moving all virtualization products inside it may disorient the Vizioncore customers that are not familiar with the Quest brand and website, or the potential customers that recognize Vizioncore as a leader in the virtualization space but that don’t have a clue about the Quest positioning in this market.
In other words, to balance the kill of the Vizioncore brand, the company may have to invest a lot to build brand awareness about Quest as a major virtualization player.
The chance has been announced to the partners at the end of the last week.
The Vizioncore brand will gradually disappear from products interfaces as new versions are being released. This process is expected to finish with March 2011.
virtualization.info Newest articles
September 6th, 2010
Earlier this week the US startup Virtual Computer announced the availability of NxTop 3.0.Like Neocleus (just acquired by Intel), Virtual Computer pioneered the use of a client hypervisor to enhance…
September 6th, 2010
VMTurbo is a new virtualization startup that left the stealth mode in April. The company’s technologies was previewed in July, but only last week the actual products were announced and released….
September 6th, 2010
Last week the Canadian startup Embotics released version 3.6 of its VM lifecycle management solution V-Commander. Version 3.0 went out almost exactly one year ago, without groundbreaking new features. But this…
September 5th, 2010
Earlier this week RingCube announced the availability of its platform wrapper vDesk 3.1.
vDesk, the enterprise version of MojoPac launched in March, features an interesting hybrid architecture which doesn’t use hardware…
September 5th, 2010
In the last four years PHD Virtual (formerly PHD Technologies) has been solely focused on the VMware market, competing with larger companies like Quest/Vizioncore and Veeam. But in early 2010…
September 5th, 2010
In March 2009, VMware signed an agreement with Neverfail to use its technology for vCenter fail-over.Called vCenter Server Heartbeat, the product impacted the business of other VMware’s partners, including Double-Take,…
September 5th, 2010
Earlier this week the application virtualization startup Spoon (formerly XenoCode) released the new major version of its platform: Studio 2011.
The new version primarily introduces support for 64bit virtualized applications,…
September 5th, 2010
Last week the network monitoring and management company SolarWinds announced its second free tool for VMware administrators: VM Console.
The first one, VM Monitor, monitors ESX hosts health, providing statistics…
September 5th, 2010
jWhile most of the virtualization vendors in the industry rushed to announce something before or during the just ended VMworld conference, a few companies remained absolutely silent. Among them there…
September 3rd, 2010
Intel is definitively building something. The chipmaker is shopping, and shopping quickly, in the software market with a primary focus on security. At least for now.
Just a couple of…
September 2nd, 2010
VMworld 2010 is at its last day and VMware decided to place the second keynote today. The second keynote is usually more technical than the first one, but as virtualization.info…
August 31st, 2010
Here we go again. As usual virtualization.info is at the VMworld conference to live cover the keynotes and any other major announcement released by VMware during the event.
Paul Maritz,…
August 30th, 2010
Just before the VMworld 2010 opening keynote, cloudcomputing.info received a couple of confirmations that VMware is about to rename its not-yet-launched vCloud Service Director (vCSD) in just vCloud Director. This…
August 30th, 2010
In the attempt to distract the audience just before the VMware VMworld 2010 opening keynote, Citrix announced last week the imminent availability of XenClient 1.0.
The Xen-based client hypervisor (see…
Copyright © 2003-2010 virtualization.info. All rights reserved.
virtualization.info | cloudcomputing.info | virtualization.tv | Virtualization Congress