Quest to drop the Vizioncore brand

Posted by virtualization.info Staff   |   Monday, May 31st, 2010   |  

The time has finally come: more than two years after Quest completed the acquisition of Vizioncore, it’s about to drop the brand.

Starting end of August (exactly in time for the VMware VMworld 2010 in US) Vizioncore will become Quest Software Server Virtualization Management Group.
In a similar fashion, after the acquisition of Provision Networks, Quest renamed it Quest Software Desktop Virtualization Group.

Finally the company recognized the complexity and the confusion that carrying on two brands implies. Mostly when the two brands have separated sales channels that often overlap and compete for the same account to sell each other solution.

Yet, Quest has now new challenges.
Its portfolio is simply huge, and moving all virtualization products inside it may disorient the Vizioncore customers that are not familiar with the Quest brand and website, or the potential customers that recognize Vizioncore as a leader in the virtualization space but that don’t have a clue about the Quest positioning in this market.
In other words, to balance the kill of the Vizioncore brand, the company may have to invest a lot to build brand awareness about Quest as a major virtualization player.

The chance has been announced to the partners at the end of the last week.
The Vizioncore brand will gradually disappear from products interfaces as new versions are being released. This process is expected to finish with March 2011.


Labels: ,

blog comments powered by Disqus


virtualization.info Newest articles
Brian Gammage puts some order in VMware’s strategy

May 24th, 2012

Today Milan hosted the VMware Forum 2012, during the opening keynote Brian Gammage, VMware’s Chief Market Technologist, tried to collect all the news and declarations we heard in the last…

VMware acquires Wanova

May 23rd, 2012

Yesterday VMware announced the acquisition of Wanova Inc. a company whose main product is called Mirage.
Mirage is a centralized management and recovery solution for physical desktop images over the…

Paper: VMware vSphere Metro Storage Cluster Case Study

May 23rd, 2012

Yesterday VMware published a paper focused on VMware vMSC (vSphere Metro Storage Cluster), a new configuration within the VMware Hardware Compatibility List intended for environments where disaster/downtime avoidance is a…

EMC acquires Syncplicity

May 22nd, 2012

Yesterday, during its annual conference in Las Vegas, EMC announced the acquisition of Syncplicity, a cloud-storage privately held startup founded in 2008 and based in Menlo Park, California.
Terms…

Release: Oracle VM Server for x86 3.1

May 21st, 2012

On May 18th Oracle announced the general availability of version 3.1 of its x86 enterprise virtualization solution VM Server.
This release follows 3.0 announced on August 24th 2011.
All the new…

VMware shows View 5.1 performance improvements

May 21st, 2012

In this post, published on May 18 in VROOM! Blog, the VMware’s Performance Team presented some of the most significant enhancements and optimizations brought to Teradici‘s PCoIP protocol in the…

NVIDIA introduces World’s Firs Virtualized GPU

May 17th, 2012

On May 15th NVIDIA unveiled the NVIDIA® VGX™ platform that will be available later this year through NVIDIA’s hardware OEM and VDI partners.
This new platform promises to deliver…

Microsoft announces Assessment and Planning Toolkit 7.0 Beta Program

May 17th, 2012

Microsoft announced this week the new Beta version of its capacity planning tool Microsoft Assessment and Planning (MAP) 7.0 Beta.
The Beta program opened on May 15th and the review…

VMware announces vFabric Suite 5.1

May 15th, 2012

Today VMware announced VMware vFabric Suite 5.1, expected to be generally available in Q2 2012.
vFabric Suite 5.1 includes vFabric Application Director, to automate the deployment and management of vFabric…

VMware CTO talks about R&D plans for the future

May 15th, 2012

On April 4 Stephen Herrod, VMware’s CTO, has attended, as guest speaker, at a VMUG meeting in Italy.
One of the key point of the speech, documented in one hour-long…

Citrix Hosted Server VDI Tech Preview

May 14th, 2012

Last week Citrix announced a new tech preview for Hosted Server VDI technology that allows cloud providers to leverage Microsoft SPLA to host VDI-style desktops obtaining a pay-as-you-go monthly subscription licensing…

Release: Atlantis ILIO Diskless VDI 3.2

May 11th, 2012

On May 7 Atlantis Computing announced the general availability of its Atlantis ILIO Diskless VDI 3.2, this product, tailored in particular for VMware View 5.1, enables virtual desktops deployment…

Citrix unveils Project Aruba

May 11th, 2012

On May 7 Citrix announced a technology preview of Project Aruba that extends Citrix VDI all-in-one proposal for the SMB market, VDI-in-a-Box, with personal vDisk technology.
VDI-in-a-Box, inherited from Kaviza…

Cloud Sidekick announced Early Access release of Cato EE

May 10th, 2012

On May 7 Cloud Sidekick announced the Early Access Program release of Cato Enterprise Edition (EE) which extends the Community Edition (CE) with Storm Deployment Automation and support for…

 
Monthly Archive