Microsoft admits that VMware has been the only choice for partners so far
So far the Microsoft efforts to push Hyper-V have been primarily focused on changing the customers perspective about its hypervisor. But now the company has begun addressing sales partners. And it’s doing that in a completely new way.
Last week in fact, David Greschler, Director of Virtualization Strategy at Microsoft, published a call-to-action on the company’s partner network channel, directly mentioning competition with VMware:
Every partner knows about the great opportunity to sell virtualization technology and services. For a while, that meant one thing: working exclusively with VMware.
Times have changed.
The statement is remarkable as it openly admits that so far Microsoft virtualization platforms have not been a real alternative for solution providers.
The tone is radically different from the one it uses to address customers. Not only the company is confirming that VMware has been the only way to do profit in virtualization business until today, but it also suggest to offer Hyper-V and ESX side by side rather than replacing VMware hypervisor with Microsoft one:
Nearly every VMware partner we talk to recognizes that Microsoft is a major player in virtualization and tells us they would like an opportunity to build a virtualization practice that includes both VMware and Microsoft. They recognize that having a dual practice allows them to become more trusted advisors to their customers. But they want a way to better understand the economic model.
Even better, Microsoft admits that VMware’s projects generate more revenue in short term for medium business:
As much as we’d like to tell you otherwise, if you plug in the numbers to look at your work on a project by project basis, the numbers could favor VMware. But if you take a practice-level view and look at the numbers over the long term, the tool is likely to show partners making far more money with Microsoft.
Despite all of that, Microsoft prepared a Virtualization Partner Profitability Toolkit, suggesting that because Hyper-V solutions costs 3-5 times less than VMware ones, partners can sell more and have more follow-up opportunities selling all the other products Microsoft offers for data center.
virtualization.info Newest articles
May 24th, 2012
Today Milan hosted the VMware Forum 2012, during the opening keynote Brian Gammage, VMware’s Chief Market Technologist, tried to collect all the news and declarations we heard in the last…
May 23rd, 2012
Yesterday VMware announced the acquisition of Wanova Inc. a company whose main product is called Mirage.
Mirage is a centralized management and recovery solution for physical desktop images over the…
May 23rd, 2012
Yesterday VMware published a paper focused on VMware vMSC (vSphere Metro Storage Cluster), a new configuration within the VMware Hardware Compatibility List intended for environments where disaster/downtime avoidance is a…
May 22nd, 2012
Yesterday, during its annual conference in Las Vegas, EMC announced the acquisition of Syncplicity, a cloud-storage privately held startup founded in 2008 and based in Menlo Park, California.
Terms…
May 21st, 2012
On May 18th Oracle announced the general availability of version 3.1 of its x86 enterprise virtualization solution VM Server.
This release follows 3.0 announced on August 24th 2011.
All the new…
May 21st, 2012
In this post, published on May 18 in VROOM! Blog, the VMware’s Performance Team presented some of the most significant enhancements and optimizations brought to Teradici‘s PCoIP protocol in the…
May 17th, 2012
On May 15th NVIDIA unveiled the NVIDIA® VGX™ platform that will be available later this year through NVIDIA’s hardware OEM and VDI partners.
This new platform promises to deliver…
May 17th, 2012
Microsoft announced this week the new Beta version of its capacity planning tool Microsoft Assessment and Planning (MAP) 7.0 Beta.
The Beta program opened on May 15th and the review…
May 15th, 2012
Today VMware announced VMware vFabric Suite 5.1, expected to be generally available in Q2 2012.
vFabric Suite 5.1 includes vFabric Application Director, to automate the deployment and management of vFabric…
May 15th, 2012
On April 4 Stephen Herrod, VMware’s CTO, has attended, as guest speaker, at a VMUG meeting in Italy.
One of the key point of the speech, documented in one hour-long…
May 14th, 2012
Last week Citrix announced a new tech preview for Hosted Server VDI technology that allows cloud providers to leverage Microsoft SPLA to host VDI-style desktops obtaining a pay-as-you-go monthly subscription licensing…
May 11th, 2012
On May 7 Atlantis Computing announced the general availability of its Atlantis ILIO Diskless VDI 3.2, this product, tailored in particular for VMware View 5.1, enables virtual desktops deployment…
May 11th, 2012
On May 7 Citrix announced a technology preview of Project Aruba that extends Citrix VDI all-in-one proposal for the SMB market, VDI-in-a-Box, with personal vDisk technology.
VDI-in-a-Box, inherited from Kaviza…
May 10th, 2012
On May 7 Cloud Sidekick announced the Early Access Program release of Cato Enterprise Edition (EE) which extends the Community Edition (CE) with Storm Deployment Automation and support for…
Copyright © 2003-2012 virtualization.info. All rights reserved.
virtualization.info | cloudcomputing.info | virtualization.tv | Virtualization Congress