Citrix is replicating its Essentials approach with XenApp

Posted by virtualization.info Staff   |   Monday, March 15th, 2010   |  

citrix logo

Microsoft has a free hypervisor: Hyper-V.
Citrix too (and it’s open source now): XenServer.

Microsoft has a virtualization management console: System Center Virtual Machine Manager (SCVMM).
Citrix too: Essentials for XenServer.

Microsoft has a VDI connection broker:  Remote Desktop Connection Broker.
Citrix too: Desktop Delivery Controller (DDC, part of XenDesktop 4).

Microsoft has an application and streaming virtualization platform: App-V (acquired by Softricity in 2006).
Citrix too: Application Isolation Environment (AIE, part of XenApp 6).

The presentation virtualization technology (below called “session virtualization”) at the core of XenApp is the only component that strictly depends on Microsoft platform.

Now, rather than competing head to head with Microsoft with such broad product portfolio, unlikely as long as XenApp represents the most significant part of its revenue, Citrix’s strategy is to support Microsoft overlapping technologies in a seamless way and add some features on top (even if this may cause some friction in the sales channel).

The company is doing so with Essentials, which is available for Hyper-V since early 2009 and it’s even free for SMBs. And it’s replicating with XenApp now.

With a provoking article Citrix just highlighted how the new XenApp 6.0 platform introduces tight integration with Microsoft App-V, in three areas:

Publish App-V packages directly from XenApp as “Dual-mode” applications
Through our new App-V integration, Microsoft App-V sequences can be published using the same workflows and wizards as all other applications managed through XenApp. Admins can leverage native XenApp Application Virtualization and Session Virtualization configuration parameters and policies to make Microsoft App-V sequences available for online and offline use.  Dual-mode fallback is also provided, enabling end-points to access App-V applications from a consistent interface, even if the device is incapable of running the application locally, for example when a user needs to access the application from a Mac PowerBook or iPhone.

Manage App-V client plug-in using Citrix Receiver
The Microsoft Application Virtualization Desktop Client can now be managed and delivered as a plug-in for Citrix Receiver. With XenApp, App-V sequences can now be delivered to lightly-managed endpoint scenarios, even if the end-point is not a member of the Microsoft Active Directory domain.  As a result, new App-V use cases and access scenarios are enabled, including the delivery of applications to a consultant or for companies with “Bring your own computer” (BYOC) initiatives.

Subscribe to App-V packages using Citrix Dazzle
With Citrix Receiver, users gain self-service access to applications through an enterprise app storefront. Admins can advertise App-V packages with all other XenApp published applications and services for easy, on-demand access by users.


Labels: ,

blog comments powered by Disqus


virtualization.info Newest articles
Release: VMware vRealize Log Insight 4.5

June 13th, 2017

Log Insight is a log aggregation, management and analysis tool, that VMware first introduced in 2013 and considered a competitor of Splunk.
Yesterday VMware announced the release of version 4.5, available for…

Release: VMware vRealize Automation 7.3

June 6th, 2017

Today VMware announced the latest release of its cloud management platform vRealize Automation, former vCloud Automation Center.
VMware vRealize Automation 7.3 release notes can be found at this link.

The…

Paper: Introducing the NSX-T Platform

February 9th, 2017

“We see greater potential strategic opportunity in NSX over the next decade than our franchise product vSphere has had for the past decade.”
said VMware’s CEO Pat Gelsinger talking about…

Paper: VMware vSphere Virtual Machine Encryption Performance

November 22nd, 2016

Encryption of virtual machines is something that has been requested for years by the security community. VMware continued to postpone its implementation due to the negative operational impact that many…

Quest Software leaves Dell

November 1st, 2016

In September 2012 Dell announced to have completed the acquisition of Quest Software, a Californian company with an history in systems management, security, business intelligence and, falling back in our…

Citrix announces Q3 2016 results

October 21st, 2016

Citrix announced its financial results for third quarter 2016.
The revenues for the second quarter were $841 million for an increase of 3% compared to Q3 2015.
Net income was $132…

Release: VMware vSphere 6.5 & Virtual SAN 6.5

October 19th, 2016

2016 edition of VMworld US has been quite turbulent, on the other hand during VMworld Europe, happening these days in Barcelona, the company announced a few more products for the…

Release: VMware vRealize Log Insight 4.0

October 18th, 2016

Log Insight is a log aggregation, management and analisys tool, that VMware first introduced in 2013 and now is usually compared with Splunk.
Yesterday VMware announced Log Insight’s new major…

Release: Windows Server 2016 with support for Window Server & Hyper-V containers

October 13th, 2016

Yesterday Microsoft announced the general availability of Windows Server 2016 which the company defines as a cloud-ready OS.
Beside fancy definitions, one of the most relevant perks of this release…

Release: Oracle VM 3.4.2

September 22nd, 2016

During Oracle OpenWorld 2016 the company released version 3.4.2 of its enterprise virtualization solution.
Oracle VM is available for both x86 and SPARC based processor architectures and uses the Xen hypervisor…

VMworld US 2016 Wrap-up

September 1st, 2016

Today was the last day of VMware’s flagship conference VMworld in Las Vegas, an highly controversial edition which left a good chunk of the audience disoriented if not properly disappointed….

Gartner releases its Magic Quadrant for Cloud Infrastructure as a Service for 2016

August 11th, 2016

Last week Gartner updated its Magic Quadrant for Cloud Infrastructure as a Service (IaaS) for the year 2016. The Magic Quadrant for the year 2015 was released in May last year…

Release: Ansible Tower 3 by Red Hat

August 2nd, 2016

Ansible is one of the four main players in the automation market, younger then the well known Chef and Puppet, has been launched in 2013 in Durham, N.C. and acquired…

IBM announces earnings for Q2 2016

July 19th, 2016

Yesterday IBM announced its results for Q2 2016.

If we compare with the same quarter in 2015 earnings per share, from continuing operations, decreased 22%. Net income, from continuing operations,…

 
Monthly Archive