Live from Parallels Summit 2010: Day 1 – UPDATED

Posted by virtualization.info Staff   |   Tuesday, February 23rd, 2010   |  

parallels logo

This week virtualization.info is following – for the first time – the Parallels annual Summit that takes place at the lovely Fontainebleau in Miami Beach.

Easy to guess, the leitmotif of this edition is cloud computing, pretty much like everywhere else in the Industry.
Parallels doesn’t specifically use the term to mean virtualization-powered Infrastructure-as-a-Service (IaaS), even if it’s a virtualization vendor, but rather as an umbrella that has a major focus on Software-as-a-Service (SaaS).

Serguei Beloussov, Parallels Chairman and CEO, is on stage.

Parallels Summit primarily is a conference for partners, and Beloussov doesn’t waste any time to say that cloud computing is an opportunity for profit when you address SMBs.
To Parallels a typical Small Business is a firm that only has part-time employees or a very small number (like 50), without IT staff or capability to plan, deploy and administer a computer infrastructure.

Agreed or not with the definition, this is exactly the market that Parallels is targeting today.
Looking at this strategy from a virtualization angle only, Parallels is working to be the VMware of SMBs, or better, the VMware of ISPs that target SMB customers.

No matter how hard VMware tried to address the smaller firms in these years. Everything in its messaging, roadmap, and pricing structure makes vSphere, and its other products, unreachable for the lower end of market (ESXi is a nice attempt but far from enough).
Focusing its efforts on this market segment, and concentrating primarily on the hosting industry, Parallels is everything but a direct competitor of VMware and other virtualization players (of course this doesn’t involve the direct competition in the Apple consumer space around desktop virtualization).

Beloussov announces that the Parallels is re-engineering its portfolio, moving from a products-oriented portfolio to a services-oriented one.
This means that the existing virtualization solutions will be aggregated in what it’s called Virtualized Infrastructure Services (VPS), which includes control panels, provisioning, billing and of course virtualization platforms (Virtuozzo Containers, Server for Mac and Server Bare-Metal).

Parallels expects the virtualization business for the hosting industry to grow 31% till 2013, up to $5.1B.
Beloussov has no problems in admitting that VMware ESX is the best hypervisor on the market, but he smiles while saying “except for its price”.
This is why he seems particularly proud to announce that Parallels hired Amir Sharif, former VMware ESX Product Manager,  as new Vice President of Virtualization.
Sharif will certainly provide impressive intelligence to Parallels about VMware and how his former company led and controlled the whole virtualization industry so far.

That’s it for today.
As already said, Parallels has a broad scope of products and it’s clear that virtualization is just a small part of the business.
This year’s agenda doesn’t include a keynote dedicated to virtualization, so there’s not much more to add right now.

Stay tuned for tomorrow’s live coverage.

Update: Attending a breakout session in the afternoon provided interesting additional details about how Parallels is reshaping its virtualization go-to-market strategy.

During his Best Practices with Virtualization session, the new VP of Virtualization Amir Sharif, offered a couple of extremely valuable insights about the industry.

First, he clarified that is extremely hard to go downstream once you are an established enterprise vendor. Any firm trying to win the SMB market after ruling the Enterprise one risks to compromise its image, to lose its margins, to reduce resources focused on large accounts.
Anybody in the industry knows this, but it’s rather interesting to hear so from a former VMware manager.

Secondarily, he indirectly admitted that Parallels competitor in virtualizing the hosting industry is not VMware, but vendors that offer Xen-based platforms. And this is because Amazon, with its Elastic Compute Cloud (EC2) which is based on Xen, is leading by example.
In fact, hosting providers may be confident in Xen capabilities because of EC2 and The RackSpace Cloud (formerly Mosso) success achieved so far.

Sharif’s point is that embracing Xen implies a lot of hidden costs that don’t exist with Parallels Virtualized Infrastructure Services (VPS) offering.
While this may be true, it must be seen if hosting providers will have same opinion now that Citrix XenServer is free and open source too, and that the Xen Cloud Platform (XCP) approaches a GA status.


Labels: ,

blog comments powered by Disqus


virtualization.info Newest articles
Paper: Virtualization Fabric Design Considerations Guide

July 10th, 2014

Microsoft has released a paper titled:"Virtualization Fabric Design Considerations Guide". The paper which contains 53 pages helps you to understand how to design a virtualization fabric that is able to…

Gartner releases its 2014 Magic Quadrant for x86 Server Virtualization Infrastructure

July 10th, 2014

Gartner has released its annual Magic Quadrant for x86 Server Virtualization Infrastructure, again positioning VMware and Microsoft in the leaders Quadrant. Leaders in this market have a clear strategy and…

Release: Red Hat Enterprise Linux OpenStack Platform 5

July 10th, 2014

Red Hat has released its OpenStack platform version 5. The Red Hat Enterprise Linux OpenStack Platform is able to create, deploy, and scale a public or private OpenStack cloud. The…

Paper: HP Reference Architecture for OpenStack on Ubuntu 14.04 LTS

July 3rd, 2014

HP has released a paper titled: “HP Reference Architecture for OpenStack on Ubuntu 14.04 LTS“. The paper which contains 15 pages provides guidance in the deployment of an OpenStack Icehouse…

Release: Oracle VM 3.3

July 3rd, 2014

Oracle has released version 3.3 of its enterprise virtualizatoin solution. The virtualization solution is available for both x86 and SPARC based processor architectures and uses the Xen hypervisor technology, supporting…

VMware releases public beta of Virtual Volumes

July 1st, 2014

Besides releasing the public beta 2 for vSphere 6.0 today, VMware also released a beta for Virtual Volumes (VVOLs).
Virtual Volumes allows a Virtual Machine and its disk to become…

Release: Microsoft Assessment and Planning Toolkit 9.1

July 1st, 2014

Microsoft has released version 9.1 of its capactiy planning tool the Assessment and Planning Toolkit (MAP). This version is the follow-up of version 9.0 which was released in December last…

VMware announces vSphere 6.0 Public Beta

July 1st, 2014

Today VMware opened the Public Beta Program for the upcoming vSphere 6.0.
This Beta 2, that comes after a relatively small private Beta 1, gives the possibility to virtually any customer…

Release: 5nine Manager 5.0 for Hyper-V

June 24th, 2014

5nine has released version 5.0 of its Microsoft hypervisor management solution 5nine Manager. 5nine Manager is capable of managing multiple versions of Microsoft Hyper-V hosts, and also provdes an agentless…

CloudPhysics raises $15 million in Series C funding

June 24th, 2014

CloudPhysics is a provider of a SaaS performance and capacity analytics solution, the first in its segment to leverage the informations collected for its customer datacenters to improve the intelligence…

Microsoft releases preview of Azure Site Recovery

June 20th, 2014

During its annual TechEd event, Brad Anderson, Corporate VP of Windows Server and System Center at Microsoft announced the next verion of Hyper-V Recovery Manager which is now called Microsoft…

Puppet Labs raises $40 million in funding round

June 20th, 2014

Puppet Labs, provider of IT automation software has raised $40 in a new funding round from existing investors Cisco, Google Ventures, Kleiner Perkins Caufield & Byers, Triangle Peak Partners, True…

Release: VMware Horizon View 6.0

June 20th, 2014

In April this year, VMware announced version 6 of its end user computing suite: Horizon. Yesterday VMware View, the Virtual Desktop Infrastructure and now also the Remote Desktop Services was…

Zerto Raises $26 Million in Series D Funding

June 19th, 2014

Zerto has announced that it has closed a $26 million Series D funding. The round was led by Harmony Partners, with participation by Battery Ventures, Greylock IL, RTP Ventures…

 
Monthly Archive