This week virtualization.info is following – for the first time – the Parallels annual Summit that takes place at the lovely Fontainebleau in Miami Beach.
Easy to guess, the leitmotif of this edition is cloud computing, pretty much like everywhere else in the Industry.
Parallels doesn’t specifically use the term to mean virtualization-powered Infrastructure-as-a-Service (IaaS), even if it’s a virtualization vendor, but rather as an umbrella that has a major focus on Software-as-a-Service (SaaS).
Serguei Beloussov, Parallels Chairman and CEO, is on stage.
Parallels Summit primarily is a conference for partners, and Beloussov doesn’t waste any time to say that cloud computing is an opportunity for profit when you address SMBs.
To Parallels a typical Small Business is a firm that only has part-time employees or a very small number (like 50), without IT staff or capability to plan, deploy and administer a computer infrastructure.
Agreed or not with the definition, this is exactly the market that Parallels is targeting today.
Looking at this strategy from a virtualization angle only, Parallels is working to be the VMware of SMBs, or better, the VMware of ISPs that target SMB customers.
No matter how hard VMware tried to address the smaller firms in these years. Everything in its messaging, roadmap, and pricing structure makes vSphere, and its other products, unreachable for the lower end of market (ESXi is a nice attempt but far from enough).
Focusing its efforts on this market segment, and concentrating primarily on the hosting industry, Parallels is everything but a direct competitor of VMware and other virtualization players (of course this doesn’t involve the direct competition in the Apple consumer space around desktop virtualization).
Beloussov announces that the Parallels is re-engineering its portfolio, moving from a products-oriented portfolio to a services-oriented one.
This means that the existing virtualization solutions will be aggregated in what it’s called Virtualized Infrastructure Services (VPS), which includes control panels, provisioning, billing and of course virtualization platforms (Virtuozzo Containers, Server for Mac and Server Bare-Metal).
Parallels expects the virtualization business for the hosting industry to grow 31% till 2013, up to $5.1B.
Beloussov has no problems in admitting that VMware ESX is the best hypervisor on the market, but he smiles while saying “except for its price”.
This is why he seems particularly proud to announce that Parallels hired Amir Sharif, former VMware ESX Product Manager, as new Vice President of Virtualization.
Sharif will certainly provide impressive intelligence to Parallels about VMware and how his former company led and controlled the whole virtualization industry so far.
That’s it for today.
As already said, Parallels has a broad scope of products and it’s clear that virtualization is just a small part of the business.
This year’s agenda doesn’t include a keynote dedicated to virtualization, so there’s not much more to add right now.
Stay tuned for tomorrow’s live coverage.
Update: Attending a breakout session in the afternoon provided interesting additional details about how Parallels is reshaping its virtualization go-to-market strategy.
During his Best Practices with Virtualization session, the new VP of Virtualization Amir Sharif, offered a couple of extremely valuable insights about the industry.
First, he clarified that is extremely hard to go downstream once you are an established enterprise vendor. Any firm trying to win the SMB market after ruling the Enterprise one risks to compromise its image, to lose its margins, to reduce resources focused on large accounts.
Anybody in the industry knows this, but it’s rather interesting to hear so from a former VMware manager.
Secondarily, he indirectly admitted that Parallels competitor in virtualizing the hosting industry is not VMware, but vendors that offer Xen-based platforms. And this is because Amazon, with its Elastic Compute Cloud (EC2) which is based on Xen, is leading by example.
In fact, hosting providers may be confident in Xen capabilities because of EC2 and The RackSpace Cloud (formerly Mosso) success achieved so far.
Sharif’s point is that embracing Xen implies a lot of hidden costs that don’t exist with Parallels Virtualized Infrastructure Services (VPS) offering.
While this may be true, it must be seen if hosting providers will have same opinion now that Citrix XenServer is free and open source too, and that the Xen Cloud Platform (XCP) approaches a GA status.
blog comments powered by Disqus
virtualization.info Newest articles
November 28th, 2014
The OpenStack Foundation regularly conducts Elections for Individual Directors of the Foundation’s Board, next elections for the 2015 Board of Directors are going to be held from Monday January…
November 28th, 2014
Dell has released a paper titled: "Dell Wyse Datacenter for VMware Horizon View Reference Architecture v.6.6". The paper which contains 110 pages contains a Reference Architecture for the design, configuration…
November 27th, 2014
VMware has released a paper titled:"Creating a VMware Software-Defined Data Center". The paper which contains 29 pages describes a reference architecture for a Software Defined Data Center (SDDC) using VMware…
November 26th, 2014
5nine has released version 5 of its Cloud Security for Hyper-V product. Cloud Security for Hyper-V is a solution which helps to ensure security and compliance for Hyper-V environments. It…
November 24th, 2014
Oracle has released a new version of its virtualization platform VM Virtualbox. Version 4.3.20 is considered a maintenance release which can be installed on top of version 4.3. The update…
November 20th, 2014
Microsoft has published a series of blog articles called the "Microsoft Infrastructure as a Service Foundations". The goal of the Infrastructure-as-a-Service (IaaS) Foundations series is to help enterprise IT…
November 17th, 2014
The Day 2 at AWS re:Invent in Las Vegas saw on stage Verner Vogels, amazon.com CTO, in a keynote mostly focused on devs.
Two the key announcements:
Amazon EC2 Container…
November 13th, 2014
Yesterday at AWS re:Invent 2014 in Las Vegas, Andy Jassy (SVP, Amazon Web Services) announced, as expected, a set of new products and services that will be available to Amazon’s…
November 12th, 2014
Veeam today announced the release of version 8 of its Availability Suite. It combines the Veeam Backup & Replication version 8 product together with Veeam ONE version 8, where Backup…
November 12th, 2014
Puppet Labs has released version 3.7 of its Puppet Enterprise. Puppet Enterprise is a Configuration Management platform using a model based, declarative approach build on top of Puppet which…
November 4th, 2014
Midokura is a Japanese startup that released, back in 2013, MidoNet a network virtualization solution for OpenStack.
Yesterday, at OpenStack Summit in Paris, the company announced the decision to…
November 3rd, 2014
Red Hat today announced the release of version 5 of its systems management solution for Infrastructure as a Service (IaaS) private clouds based on the OpenStack platform, supporting OpenStack, Amazon…
October 30th, 2014
Amazon has released the AWS System Manager for Microsoft System Center Virtual Machine Manager (SCVMM). AWS System Manager is an add-in for SCVMM which allows customers to monitor and manager…
October 29th, 2014
Project VRC, an ititiative started by LogIn Consultants and PQR, has released a new Project Virtual Reality Check (VRC) whitepaper titled:”Phase VII – Impact of Microsoft Application Virtualization (App-V) 5.0,…