Live from Parallels Summit 2010: Day 1 – UPDATED

Posted by virtualization.info Staff   |   Tuesday, February 23rd, 2010   |  

parallels logo

This week virtualization.info is following – for the first time – the Parallels annual Summit that takes place at the lovely Fontainebleau in Miami Beach.

Easy to guess, the leitmotif of this edition is cloud computing, pretty much like everywhere else in the Industry.
Parallels doesn’t specifically use the term to mean virtualization-powered Infrastructure-as-a-Service (IaaS), even if it’s a virtualization vendor, but rather as an umbrella that has a major focus on Software-as-a-Service (SaaS).

Serguei Beloussov, Parallels Chairman and CEO, is on stage.

Parallels Summit primarily is a conference for partners, and Beloussov doesn’t waste any time to say that cloud computing is an opportunity for profit when you address SMBs.
To Parallels a typical Small Business is a firm that only has part-time employees or a very small number (like 50), without IT staff or capability to plan, deploy and administer a computer infrastructure.

Agreed or not with the definition, this is exactly the market that Parallels is targeting today.
Looking at this strategy from a virtualization angle only, Parallels is working to be the VMware of SMBs, or better, the VMware of ISPs that target SMB customers.

No matter how hard VMware tried to address the smaller firms in these years. Everything in its messaging, roadmap, and pricing structure makes vSphere, and its other products, unreachable for the lower end of market (ESXi is a nice attempt but far from enough).
Focusing its efforts on this market segment, and concentrating primarily on the hosting industry, Parallels is everything but a direct competitor of VMware and other virtualization players (of course this doesn’t involve the direct competition in the Apple consumer space around desktop virtualization).

Beloussov announces that the Parallels is re-engineering its portfolio, moving from a products-oriented portfolio to a services-oriented one.
This means that the existing virtualization solutions will be aggregated in what it’s called Virtualized Infrastructure Services (VPS), which includes control panels, provisioning, billing and of course virtualization platforms (Virtuozzo Containers, Server for Mac and Server Bare-Metal).

Parallels expects the virtualization business for the hosting industry to grow 31% till 2013, up to $5.1B.
Beloussov has no problems in admitting that VMware ESX is the best hypervisor on the market, but he smiles while saying “except for its price”.
This is why he seems particularly proud to announce that Parallels hired Amir Sharif, former VMware ESX Product Manager,  as new Vice President of Virtualization.
Sharif will certainly provide impressive intelligence to Parallels about VMware and how his former company led and controlled the whole virtualization industry so far.

That’s it for today.
As already said, Parallels has a broad scope of products and it’s clear that virtualization is just a small part of the business.
This year’s agenda doesn’t include a keynote dedicated to virtualization, so there’s not much more to add right now.

Stay tuned for tomorrow’s live coverage.

Update: Attending a breakout session in the afternoon provided interesting additional details about how Parallels is reshaping its virtualization go-to-market strategy.

During his Best Practices with Virtualization session, the new VP of Virtualization Amir Sharif, offered a couple of extremely valuable insights about the industry.

First, he clarified that is extremely hard to go downstream once you are an established enterprise vendor. Any firm trying to win the SMB market after ruling the Enterprise one risks to compromise its image, to lose its margins, to reduce resources focused on large accounts.
Anybody in the industry knows this, but it’s rather interesting to hear so from a former VMware manager.

Secondarily, he indirectly admitted that Parallels competitor in virtualizing the hosting industry is not VMware, but vendors that offer Xen-based platforms. And this is because Amazon, with its Elastic Compute Cloud (EC2) which is based on Xen, is leading by example.
In fact, hosting providers may be confident in Xen capabilities because of EC2 and The RackSpace Cloud (formerly Mosso) success achieved so far.

Sharif’s point is that embracing Xen implies a lot of hidden costs that don’t exist with Parallels Virtualized Infrastructure Services (VPS) offering.
While this may be true, it must be seen if hosting providers will have same opinion now that Citrix XenServer is free and open source too, and that the Xen Cloud Platform (XCP) approaches a GA status.


Labels: ,

blog comments powered by Disqus


virtualization.info Newest articles
Microsoft announces next version of Windows Server and System Center – UPDATED

October 1st, 2014

Yesterday, Microsoft announced the new name for its Client Operating System: Windows 10. What was also announced was the upcoming features to be introduced in the next version of Windows…

VMware announces Workstation 11 and Player 7 Pro

October 1st, 2014

VMware today announced the release of its type-2 client hypervisor product Workstation (version 11) and Player Pro (version 7). VMware expects to release both products in December this year. Starting…

Release: Citrix XenApp and XenDesktop 7.6

September 30th, 2014

As announced in august, Citrix has now made available version 7.6 of its Virtual Desktop Infrastructure (VDI) product XenDesktop and desktop and virtualization product XenApp.
Version 7.6 contains the following…

Lenovo closes acquisition of IBM’s x86 Server Business

September 29th, 2014

While the fact that Lenovo would take over the x86 Server Business line from IBM isn’t new, today Lenovo announced that a definitive agreement has been made effective October 1st….

Release: Pivotal CF 1.3

September 29th, 2014

The Pivotal Initiative is the organization, born in December 2012 from the merge of EMC and VMware cloud application and big data offerings and well known for Pivotal CF…

Paper: IBM Flex System Solution for Microsoft Hyper-V (2-node) Reference Architecture

September 29th, 2014

IBM has released a paper titled: "IBM Flex System Solution for Microsoft Hyper-V (2-node) Reference Architecture". The paper which contains 50 pages describes a reference architecture for building a 2…

Book: Virtualization 2.0 for dummies

September 29th, 2014

VMware has released a free eBook titled: "Virtualization 2.0 for dummies". The book which contains 88 pages can be downloaded from the VMware website after registration.
The book covers the…

Paper: VMware Virtual SAN Performance with Microsoft SQL Server

September 29th, 2014

VMware has released a paper titled:"VMware Virtual SAN Performance with Microsoft SQL Server", the paper which contains 9 pages shows the result of a scalability study running Microsoft SQL Server…

Release: Oracle OpenStack for Oracle Linux (O3L) 1.0

September 25th, 2014

Oracle has released its Oracle OpenStack for Oracle Linux (O3L). Oracle OpenStack for Oracle Linux is a distribution of the OpenStack (Icehouse) cloud framework integrated with the Oracle Linux Operating…

Paper: VMware Horizon 6 Reference Architecture

September 24th, 2014

VMware has released a paper titled: "VMware Horizon 6 Reference Architecture". The paper which contains 53 pages describes a reference architecture for building a VMware Horizon 6 deployment supporting 2,000…

Microsoft releases new Azure Virtual Machine sizes

September 24th, 2014

Microsoft has released new VM sizes for Microsoft Azure Virtual Machines and Web/Worker roles. The new VM sizes are called D-Series offering up to 112 GB in memory with compute…

Citrix releases tech preview of XenDesktop Windows Azure Pack Gallery Image

September 24th, 2014

Citrix has released a technical preview of a Gallery Image containing XenDesktop 7.5 to be used within Microsofts Windows Azure Pack (WAP).
WAP emulates the Windows Azure experience on-premise so…

Oracle Board of Directors appoints ex CEO Larry Ellison as Executive Chairman and CTO

September 23rd, 2014

Oracle has caused a world wide earthquake with the latest news announcing a change in its management, Larry Ellison, one of the founders of the Oracle empire who remained the…

Red Hat acquires FeedHenry

September 19th, 2014

We are living in a mobile world and the future will be more wireless than ever, we are working with technology all the time using our smartphones and tablets, the…

 
Monthly Archive