Oracle, Apple, and the VMwareCiscoEMC coalition

Posted by virtualization.info Staff   |   Wednesday, November 18th, 2009   |  

oracle logo

So far we have dedicated a lot of space to Oracle, in terms of what virtualization offering it could provide and what mistakes may compromise its presence as a relevant player.

The Sun acquisition has not closed yet, so the company cannot disclose any specific plan. Without concrete information about that, what we have published so far, and what follows below, is pure speculation.
Nonetheless it’s worth spending some more time evaluating the strategy that Oracle may put in place and how it may impact the current players.

As already said many times, now the company is in the unique position to offer an entire computing stack, including servers, storage, the hypervisor, the operating system, the middleware, some of the most used business applications, thin clients, a VDI connection broker and an enterprise management software to coordinate all of the above.
Leveraged in the right way, and assuming Oracle may become a credible virtualization player, it represents a remarkable competitive advantage for some customers (while others can clearly see it as a painful way to lock themselves in).

VMware, Citrix, Microsoft and now Red Hat, have to deal with multiple vendors and support thousands of different hardware and software components (VMware just launched a certification program for software. Why did they have to do that?). And a lot can go wrong when your hypervisor is the glue that keeps together servers, storage, network, guest operating systems, enterprise management agents, guest middleware and guest applications.
Oracle is the only one, in the virtualization market, that could say, “We know exactly what happens at every level of the stack, because we provide all the components; we can guarantee the behavior and the performance of our virtual infrastructure because there are no 3rd parties involved.”

There’s another company that is in a similar position, but in a completely different market: Apple.
Apple develops its software and its systems, and is fully in control. Steve Jobs considers this one of Apple’s biggest assets:

We’re the only company that owns the whole widget — the hardware, the software, and the operating system. We can take full responsibility for the user experience. We can do things that the other guy can’t do.

It is a lock-in, the growing number of issues around the iPhone App Store approval process confirms this, but it’s a huge success.

Of course the consumer market and the enterprise market are different worlds, but Oracle may well pitch its virtualization offering in the same identical way.
If so, Oracle is going to compete with the just born Virtual Computing Environment (VCE) coalition, a nice acronym that also means VMware Cisco EMC, the three companies that founded it.

The value of VCE products, the self-contained virtual data centers called Vblocks, is not only in the hardware and software that make the units. It’s in the fact that VMware, Cisco and EMC design, produce, test and certify the units to serve a specific amount of virtual machines, for a specific amount of users, interacting with specific workloads, that perform in predictable ways.

In other words the VCE coalition saves the customer the huge investment of designing his own data center and the costs of designing it in the wrong way.
When the customer buys a Vblock, he is not just buying the hardware and the software. He is also buying the know-how that these three companies put in the machines. A know-how that he would have to produce by himself or buy somewhere else.

To validate this approach, VMware Cisco and EMC had to form a new entity and share investments, because none of them controls the full stack. Oracle does, and if the future of IT will be dominated by modular data centers, where a single vendor provides self-contained units that customers just stack up together, then Oracle now has the opportunity to become a leader in that future just as much as Cisco.

The difference between Cisco and Oracle is that the former has already clarified its interest in doing so and took several steps to change its current image of networking provider, while the latter… well, the latter still is the well known database giant. And no more than that.


Labels: , , ,

blog comments powered by Disqus


virtualization.info Newest articles
Release: VMware vRealize Log Insight 4.5

June 13th, 2017

Log Insight is a log aggregation, management and analysis tool, that VMware first introduced in 2013 and considered a competitor of Splunk.
Yesterday VMware announced the release of version 4.5, available for…

Release: VMware vRealize Automation 7.3

June 6th, 2017

Today VMware announced the latest release of its cloud management platform vRealize Automation, former vCloud Automation Center.
VMware vRealize Automation 7.3 release notes can be found at this link.

The…

Paper: Introducing the NSX-T Platform

February 9th, 2017

“We see greater potential strategic opportunity in NSX over the next decade than our franchise product vSphere has had for the past decade.”
said VMware’s CEO Pat Gelsinger talking about…

Paper: VMware vSphere Virtual Machine Encryption Performance

November 22nd, 2016

Encryption of virtual machines is something that has been requested for years by the security community. VMware continued to postpone its implementation due to the negative operational impact that many…

Quest Software leaves Dell

November 1st, 2016

In September 2012 Dell announced to have completed the acquisition of Quest Software, a Californian company with an history in systems management, security, business intelligence and, falling back in our…

Citrix announces Q3 2016 results

October 21st, 2016

Citrix announced its financial results for third quarter 2016.
The revenues for the second quarter were $841 million for an increase of 3% compared to Q3 2015.
Net income was $132…

Release: VMware vSphere 6.5 & Virtual SAN 6.5

October 19th, 2016

2016 edition of VMworld US has been quite turbulent, on the other hand during VMworld Europe, happening these days in Barcelona, the company announced a few more products for the…

Release: VMware vRealize Log Insight 4.0

October 18th, 2016

Log Insight is a log aggregation, management and analisys tool, that VMware first introduced in 2013 and now is usually compared with Splunk.
Yesterday VMware announced Log Insight’s new major…

Release: Windows Server 2016 with support for Window Server & Hyper-V containers

October 13th, 2016

Yesterday Microsoft announced the general availability of Windows Server 2016 which the company defines as a cloud-ready OS.
Beside fancy definitions, one of the most relevant perks of this release…

Release: Oracle VM 3.4.2

September 22nd, 2016

During Oracle OpenWorld 2016 the company released version 3.4.2 of its enterprise virtualization solution.
Oracle VM is available for both x86 and SPARC based processor architectures and uses the Xen hypervisor…

VMworld US 2016 Wrap-up

September 1st, 2016

Today was the last day of VMware’s flagship conference VMworld in Las Vegas, an highly controversial edition which left a good chunk of the audience disoriented if not properly disappointed….

Gartner releases its Magic Quadrant for Cloud Infrastructure as a Service for 2016

August 11th, 2016

Last week Gartner updated its Magic Quadrant for Cloud Infrastructure as a Service (IaaS) for the year 2016. The Magic Quadrant for the year 2015 was released in May last year…

Release: Ansible Tower 3 by Red Hat

August 2nd, 2016

Ansible is one of the four main players in the automation market, younger then the well known Chef and Puppet, has been launched in 2013 in Durham, N.C. and acquired…

IBM announces earnings for Q2 2016

July 19th, 2016

Yesterday IBM announced its results for Q2 2016.

If we compare with the same quarter in 2015 earnings per share, from continuing operations, decreased 22%. Net income, from continuing operations,…

 
Monthly Archive