VMware wants to compete with Google, not Microsoft
No, VMware doesn’t really want to compete with Google, but with what Google represents today: a major vendor that believes in a web-centric IT.
At this point of its history, the VMware ambition goes well beyond leading the virtualization space.
VMware wants to be the mandatory platform that customers need to offer and consume business services. Something that is not just what the industry calls today cloud computing.
VMware wants to be inside the data center, inside the home and business workstations and thin clients, and even inside portable devices like smartphones, tablets and netbooks.
When the industry will be ready, VMware will probably want to be inside home appliances too.
Maybe this was the original plan since the beginning. Maybe it became the new mission once VMware recognized that, because of Microsoft and others, its hypervisor would become a commodity in a few years.
For sure such plan (partially) explains the acquisition of SpringSource.
The problem is that the IT world already has a platform that it’s used to deliver business services and that is available in every computing device the users have access to. It’s the Web.
So if VMware wants to become the definitive platform for service delivery, then it has to fight the ongoing, global effort of the IT industry to turn any piece of software into a web application. And has to compete, in the long run, against those vendors that lead this effort, like Google.
Of course it’s not cheap and not desirable to turn all the existing applications into web apps. And this is where the VMware mantra is focusing right now and will focus more and more over time.
But what will happen ten years from now if the whole industry will follow the Google example and embrace the web development 100%?
Will VMware be confined to the role of a platform provider that allows to run legacy software in a way that it seems a brand new web application? This is exactly how server virtualization was sold at the beginning of the VMware history, well before everybody started to recognize its value for server consolidation.
And what will happen to VMware when next generation web applications will be about to replace everything?
It VMware really envisions its virtualization platform as the best way to deliver business services, then Google is the one to fight, not Microsoft.
And maybe this explains why the company CEO didn’t waste time to criticize the Google approach to cloud computing.
virtualization.info Newest articles
May 24th, 2012
Today Milan hosted the VMware Forum 2012, during the opening keynote Brian Gammage, VMware’s Chief Market Technologist, tried to collect all the news and declarations we heard in the last…
May 23rd, 2012
Yesterday VMware announced the acquisition of Wanova Inc. a company whose main product is called Mirage.
Mirage is a centralized management and recovery solution for physical desktop images over the…
May 23rd, 2012
Yesterday VMware published a paper focused on VMware vMSC (vSphere Metro Storage Cluster), a new configuration within the VMware Hardware Compatibility List intended for environments where disaster/downtime avoidance is a…
May 22nd, 2012
Yesterday, during its annual conference in Las Vegas, EMC announced the acquisition of Syncplicity, a cloud-storage privately held startup founded in 2008 and based in Menlo Park, California.
Terms…
May 21st, 2012
On May 18th Oracle announced the general availability of version 3.1 of its x86 enterprise virtualization solution VM Server.
This release follows 3.0 announced on August 24th 2011.
All the new…
May 21st, 2012
In this post, published on May 18 in VROOM! Blog, the VMware’s Performance Team presented some of the most significant enhancements and optimizations brought to Teradici‘s PCoIP protocol in the…
May 17th, 2012
On May 15th NVIDIA unveiled the NVIDIA® VGX™ platform that will be available later this year through NVIDIA’s hardware OEM and VDI partners.
This new platform promises to deliver…
May 17th, 2012
Microsoft announced this week the new Beta version of its capacity planning tool Microsoft Assessment and Planning (MAP) 7.0 Beta.
The Beta program opened on May 15th and the review…
May 15th, 2012
Today VMware announced VMware vFabric Suite 5.1, expected to be generally available in Q2 2012.
vFabric Suite 5.1 includes vFabric Application Director, to automate the deployment and management of vFabric…
May 15th, 2012
On April 4 Stephen Herrod, VMware’s CTO, has attended, as guest speaker, at a VMUG meeting in Italy.
One of the key point of the speech, documented in one hour-long…
May 14th, 2012
Last week Citrix announced a new tech preview for Hosted Server VDI technology that allows cloud providers to leverage Microsoft SPLA to host VDI-style desktops obtaining a pay-as-you-go monthly subscription licensing…
May 11th, 2012
On May 7 Atlantis Computing announced the general availability of its Atlantis ILIO Diskless VDI 3.2, this product, tailored in particular for VMware View 5.1, enables virtual desktops deployment…
May 11th, 2012
On May 7 Citrix announced a technology preview of Project Aruba that extends Citrix VDI all-in-one proposal for the SMB market, VDI-in-a-Box, with personal vDisk technology.
VDI-in-a-Box, inherited from Kaviza…
May 10th, 2012
On May 7 Cloud Sidekick announced the Early Access Program release of Cato Enterprise Edition (EE) which extends the Community Edition (CE) with Storm Deployment Automation and support for…
Copyright © 2003-2012 virtualization.info. All rights reserved.
virtualization.info | cloudcomputing.info | virtualization.tv | Virtualization Congress