Citrix attempts to lure VMware customers, even if they adopt Hyper-V

Posted by virtualization.info Staff   |   Thursday, October 15th, 2009   |  

citrix logo

In July VMware attempted to win those Virtual Iron customers left in the cold by Oracle with an aggressive discount program.

Now it seems that VMware has to defend against a similar move from Citrix, which launches today the Open Door program.

The rules are simple:

The Project Open Door promotion will be effective worldwide from October 1 – March 31, 2010. Customers who decommission five or more VMware vSphere 4 or VI3 servers and replace them with XenServer or Hyper-V plus the Citrix Essentials solution, receive the following: 

  • A free five incident support pack (5 by 8 hours) for every five servers converted
  • A voucher for six hours of online training for every five servers converted
  • Free migration tools for seamlessly transferring virtual machines from VMware to XenServer or Hyper-V

The attempt doesn’t seem particularly aggressive and in normal circumstances we won’t cover it on virtualization.info. But there’s one thing that makes the announcement worth the mention: Citrix is investing its support and training money even if customers switch to Hyper-V (plus Essentials).

At this point it’s clear enough that Citrix wants to replicate the profitable synergy “Microsoft Terminal Server plus its Metaframe/Presentation Server/XenApp” with “Microsoft Hyper-V plus its Essentials”. 
But it is still notable that Citrix is now actively encouraging the adoption of a hypervisor that is not XenServer.

Of course the logic behind this move is always the same: “Both hypervisors are free. If the customer wants XenServer we are there to make money with Essentials. If the customer prefers Hyper-V, well, we are there to make the money with Essentials as well.”

The point is that who’s winning the most here is Microsoft. Citrix in fact may turn into a giant promotion and sales machine for Hyper-V. 
The Citrix sales force may not have any incentive to push for XenServer if the customers is more inclined to adopt Hyper-V. And if the customer feels that Citrix doesn’t XenServer at heart itself, then he will build no trust on it and will more likely go to Hyper-V.


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