Hello Freedom: More restrictions to VMworld exhibitors emerge

Posted by virtualization.info Staff   |   Wednesday, August 12th, 2009   |  

Disclosure: virtualization.info runs its own independent conference about virtualization technologies called Virtualization Congress.
The first edition was arranged in US in May 2009 and was co-hosted with the Citrix Synergy 2009 conference. Even if the Citrix event sponsorship didn’t influence by any mean the agenda of the Virtualization Congress, the sessions’ contents or the speakers line-up, it is still true that Citrix is a competitor of VMware and that the Virtualization Congress may be mistakenly perceived as a very humble attempt to compete with VMworld.

vmware logo

At the end of May Brian Madden highlighted how the imminent edition of VMware’s main conference, VMworld 2009, has some unprecedented, severe restrictions for exhibitors (as many of them are direct competitors).

Specifically, the VMworld exhibitors are not allowed to market or demonstrate products that overlap with or replace VMware offering.
Additionally, all non-VMware partners (read “competitors”) can’t have a booth larger than 10x10ft (virtualization.info received a confirmation about this from one of the event sponsors). 
Last but not least, the exhibitor employees must remain in the boundaries of their booths.

Now Citrix is unveiling an additional limitation:


Exhibitor agrees that it may not use any Organizer event to leverage or promote any other event in which Exhibitor is a sponsor or participant, and therefore agrees that it may not, during the period from two days before until two days after the Event, conduct, promote, endorse, or sponsor any functions, classes, seminars, exhibits, or similar marketing activities within 50 miles of any event similar to the Event that is the subject of this agreement, other than Exhibitor’s participation in the Event under this Agreement.

The agreement is so restrictive that it may easily include also all the parallel night parties that vendors arrange at the hotels surrounding the conference center before, during and after the official VMware marketing activities.

Microsoft found a creative solution to circumvent the new cage: advertise the presence of its best resources in sessions and restaurants around the conference center way before the VMworld takes place :)

It’s so ironic that the VMworld tagline this year is Hello Freedom.


Labels: ,

blog comments powered by Disqus


virtualization.info Newest articles
Release: VMware Mirage 5.2

December 11th, 2014

VMware has released version 5.2 of its centralized image management solution for Windows desktops: Mirage. Version 5.2 is the follow-up of version 5.1 which was released in September this year….

Release: VMware vRealize Log Insight 2.5

December 10th, 2014

After announcing vRealize Log Insight 2.5 in October this year, VMware today released the version to its customers. Log Insight is a log aggregation, management and analisys tool, and version…

Release: VMware vRealize Operations Manager 6.0

December 10th, 2014

VMware has released version 6.0 of its monitoring tool vRealize Operations Manager. vRealize Operations Manager provides performance, capacity and configuration management capabilities across physical, virtual and cloud infrastructures. Its…

VMware makes App Volumes generally available

December 10th, 2014

In August this year, VMware acquired CloudVolumes, a company providing an application containerization solution, similar to what Docker is currently providing. Actually buying the CloudVolumes solution was quite confusing, since…

Release: Microsoft Desktop Optimization Pack 2014 R2

December 8th, 2014

Microsoft has released its Desktop Optimization Pack (MDOP) 2014 R2, which is available for Microsoft Customers with Software Assurance. The MDOP 2014 R2 is the follow up of the…

Release: 5nine Manager 6.0 for Hyper-V

December 4th, 2014

5nine has released version 6.0 of its Microsoft hypervisor management solution 5nine Manager. 5nine Manager is capable of managing multiple versions of Microsoft Hyper-V hosts, and also provdes an…

Release: Veeam Management Pack v7 R2 for System Center

December 3rd, 2014

Veaam today released a new version of its Management Pack for Microsoft’s Operations Manager monitoring solution capable of monitoring VMware vSphere, Microsoft Hyper-V and Veeam Backup & Replication environments.
The…

Release: Dell Wyse vWorkSpace 8.5

December 3rd, 2014

Dell has released version 8.5 of its VDI Connection Broker Software Wyse vWorkspace. vWorkSpace was part of the product portfolio of Quest when it was acquired by Dell in September…

Tech: Microsoft Cloud Platform Integration Framework

December 3rd, 2014

Microsoft has published a series of articles on the subject: Cloud Platform Integration Framework. The Cloud Platform Integration Framework (CPIF) provides an enterprise or cloud service provider architect patterns…

Release: VMware Workstation 11 and VMware Player 7 Pro

December 2nd, 2014

On October 1st VMware announced the upcoming features for Workstation version 11 and Player Pro version 7. Today VMware released both version making them generally available to VMware customers. Starting…

OpenStack 2015 Board of Directors Elections

November 28th, 2014

The OpenStack Foundation regularly conducts Elections for Individual Directors of the Foundation’s Board, next elections for the 2015 Board of Directors are going to be held from Monday January…

Paper: Dell Wyse Datacenter for VMware Horizon View Reference Architecture v.6.6

November 28th, 2014

Dell has released a paper titled: "Dell Wyse Datacenter for VMware Horizon View Reference Architecture v.6.6". The paper which contains 110 pages contains a Reference Architecture for the design, configuration…

Paper: Creating a VMware Software-Defined Data Center

November 27th, 2014

VMware has released a paper titled:"Creating a VMware Software-Defined Data Center". The paper which contains 29 pages describes a reference architecture for a Software Defined Data Center (SDDC) using VMware…

Release: 5nine Cloud Security 5.0 for Hyper-V

November 26th, 2014

5nine has released version 5 of its Cloud Security for Hyper-V product. Cloud Security for Hyper-V is a solution which helps to ensure security and compliance for Hyper-V environments. It…

 
Monthly Archive