Hello Freedom: More restrictions to VMworld exhibitors emerge

Posted by virtualization.info Staff   |   Wednesday, August 12th, 2009   |  

Disclosure: virtualization.info runs its own independent conference about virtualization technologies called Virtualization Congress.
The first edition was arranged in US in May 2009 and was co-hosted with the Citrix Synergy 2009 conference. Even if the Citrix event sponsorship didn’t influence by any mean the agenda of the Virtualization Congress, the sessions’ contents or the speakers line-up, it is still true that Citrix is a competitor of VMware and that the Virtualization Congress may be mistakenly perceived as a very humble attempt to compete with VMworld.

vmware logo

At the end of May Brian Madden highlighted how the imminent edition of VMware’s main conference, VMworld 2009, has some unprecedented, severe restrictions for exhibitors (as many of them are direct competitors).

Specifically, the VMworld exhibitors are not allowed to market or demonstrate products that overlap with or replace VMware offering.
Additionally, all non-VMware partners (read “competitors”) can’t have a booth larger than 10x10ft (virtualization.info received a confirmation about this from one of the event sponsors). 
Last but not least, the exhibitor employees must remain in the boundaries of their booths.

Now Citrix is unveiling an additional limitation:


Exhibitor agrees that it may not use any Organizer event to leverage or promote any other event in which Exhibitor is a sponsor or participant, and therefore agrees that it may not, during the period from two days before until two days after the Event, conduct, promote, endorse, or sponsor any functions, classes, seminars, exhibits, or similar marketing activities within 50 miles of any event similar to the Event that is the subject of this agreement, other than Exhibitor’s participation in the Event under this Agreement.

The agreement is so restrictive that it may easily include also all the parallel night parties that vendors arrange at the hotels surrounding the conference center before, during and after the official VMware marketing activities.

Microsoft found a creative solution to circumvent the new cage: advertise the presence of its best resources in sessions and restaurants around the conference center way before the VMworld takes place :)

It’s so ironic that the VMworld tagline this year is Hello Freedom.


Labels: ,

blog comments powered by Disqus


virtualization.info Newest articles
VMware acquires CloudVolumes

August 20th, 2014

Application containerization is one of the hot topics of 2014, the idea of abstracting applications from the underlying OSes is intriguing and suggests a more simple and agile way to…

Release: Parallels Desktop 10 for Mac

August 20th, 2014

Today Parallels announced the availability of version 10 of its desktop virtualization platform for Mac: Parallels Desktop.
The new release obviously includes the support for OS X 10.10 Yosemite, better…

Paper: Intel DPDK with VMware vSphere

August 14th, 2014

The Intel Data Plane Development Kit (DPDK) is an open source software library for Linux User Space applications that enables higher levels of packet processing throughput, that gives application developers…

Release: Teradici PCoIP Workstation Access Software

August 13th, 2014

Teradici is the developer of the PC-over-IP (PCoIP) remote desktop protocol, which is leveraged in several VDI solutions and provided with Teradici hardware solutions which are OEM’ed by several vendors….

Release: Veeam Task Manager for Hyper-V

August 13th, 2014

Veeam released Veeam Task Manager for Hyper-V, a free tool for monitoring and management of Microsoft Hyper-V.
You all know Windows Task Manager, the system monitor and startup – task…

Platform9 exits from stealth mode

August 12th, 2014

Platform9, founded in 2013 from former VMware Engineers Sirish Raghuram (former Staff Engineer and now Platform9’s CEO), Madhura Maskasky (also former Staff Engineer and now Head of Product), Roopak…

Tech: Microsoft Cloud Ecosystem Poster

August 11th, 2014

This month Microsoft made available one of its famous posters that visually represents its entire Cloud Ecosystem and called indeed Cloud Ecosystem Poster: Microsoft Azure, Windows Server 2012 R2, System…

Release: Login Virtual Session Indexer 4.1

August 6th, 2014

Login VSI has released version 4.1 of its vendor independent Login Virtual Session Indexer (VSI) benchmarking utility. Version 4.1 is the follow up of version 4.0 which was released in…

Video: VMware Horizon Mirage Bootcamp series

July 31st, 2014

Horizon Mirage is VMware’s centralized image management for Windows desktops with backup and OS migration capabilities, the product uses a layering technology to segment OS, applications and user personalizations into…

Microsoft announces Q2 2014 earnings

July 24th, 2014

On July 22 Microsoft announced its financial results for the second quarter of 2014.
Total revenue for the quarter ended June 30 was $23.38 billion. Looking at the financials details we…

Citrix announces Q2 2014 earnings

July 24th, 2014

On July 23, Citrix announced its financial results for second quarter of fiscal year 2014, ended June 30, 2014.
Citrix announced a total revenue of $782 million, for an increase of 7%…

Paper: Reference Architecture for Horizon with View and Virtual SAN

July 23rd, 2014

VMware has released a paper titled:"Reference Architecture for Horizon with View and Virtual SAN". The paper which contains 50 pages contains a reference architecture for VMware Horizon with View virtual…

Xen Project releases Mirage OS 2.0

July 23rd, 2014

The Xen Project, the community which develops the Xen hypervisor under the GNU Public License (GPLv) and which is now part of the Linux foundation has released version 2.0 of…

VMware results for Q2 2014

July 23rd, 2014

On July 22, VMware released the results about its growth for Q2 2014.
VMware, announced a total  revenue growth of $1.46 billion, for an increase of 17 percent compared to Q2 2013.
Operating…

 
Monthly Archive