Trigence is now called AppZero: new brand, old engine
The application virtualization startup Trigence doesn’t exist anymore. Starting this month the company is called AppZero and has a completely new market strategy.
At launch time, Trigence was the only vendor in its market segment to offer an application virtualization solution for Linux and not for Windows.
To fill the gap, in just one month the company hired two former Softricity executives, as Vice President of US Sales and Chief Operating Officer.
The latter remained at Trigence for just one year and after just three months the company also lost its President and CEO.
In over one year (from June 2007 to September 2008) Trigence could only release a single, minor update for its platform, which didn’t help to make it more relevant.
Now the company, or what is left of it, announces a new corporate identity (AppZero), a new product name (Virtual Application Appliance or VAA) and a new CEO (Greg O’Connor, who was previously the founder of Sonic Software and pioneer of the Enterprise Service Bus, the foundation of Service-Oriented Architecture).
VAA is billed as a new product suite available for Windows, Solaris and Linux, and made of three different tools: Creator (the VAA editor), Director (the actual application virtualization platform) and Administrator (the VAA centralized management tool).
But after a deep inspection of the virtual applications available for free, it’s easy to recognize the five months-old Trigence AE 3.2 engine.
The real news is in the message: AppZero virtualizes server-side, mission-critical applications, across all tiers.
Which is a pretty hasty statement, considering that so far no company in the application virtualization space tried to virtualize back-end services.
Even Microsoft, the only one that is reportedly working on this, it’s taking a lot of time to release such offering.
Beyond the technical issues, AppZero has to demonstrate it can win ISVs support.
The company claims partnerships with Microsoft, VMware, Red Hat, Novell, Sun, IBM and HP, but doesn’t expose a list of server applications that are officially supported on its platform.
Trigence is not the first virtualization company that relaunched its brand identity in the virtualization space: InovaWave changed its name in Hyper9 in February 2008, Reflex Security changed its name in Reflex Systems in November 2008.
The virtualization.info Virtualization Industry Radar has been updated accordingly.
virtualization.info Newest articles
May 30th, 2012
Today Amazon announced the availability, with no additional charge, of VM Export, the counterpart of VM Import, that allows the export EC2 instances to costumers on-premise infrastructures.
This new features…
May 30th, 2012
Yesterday the Fedora Project announced the general availability of Fedora 17, the latest version of Red Hat sponsored free open source operating system distribution.
In the rich set of new…
May 29th, 2012
Last week Quest Software announced the availability of vRanger 5.4 its backup, replication and recovery solution for VMware.
The main feature of this new release is the plug-and-play integration with…
May 28th, 2012
Last week VKernel announced the release of vOPS Server Standar 5.0 with a particular emphasis on the introduction of new automation features like on-click auto-deployment of capacity reservations, automated risk…
May 24th, 2012
Today Milan hosted the VMware Forum 2012, during the opening keynote Brian Gammage, VMware’s Chief Market Technologist, tried to collect all the news and declarations we heard in the last…
May 23rd, 2012
Yesterday VMware announced the acquisition of Wanova Inc. a company whose main product is called Mirage.
Mirage is a centralized management and recovery solution for physical desktop images over the…
May 23rd, 2012
Yesterday VMware published a paper focused on VMware vMSC (vSphere Metro Storage Cluster), a new configuration within the VMware Hardware Compatibility List intended for environments where disaster/downtime avoidance is a…
May 22nd, 2012
Yesterday, during its annual conference in Las Vegas, EMC announced the acquisition of Syncplicity, a cloud-storage privately held startup founded in 2008 and based in Menlo Park, California.
Terms…
May 21st, 2012
On May 18th Oracle announced the general availability of version 3.1 of its x86 enterprise virtualization solution VM Server.
This release follows 3.0 announced on August 24th 2011.
All the new…
May 21st, 2012
In this post, published on May 18 in VROOM! Blog, the VMware’s Performance Team presented some of the most significant enhancements and optimizations brought to Teradici‘s PCoIP protocol in the…
May 17th, 2012
On May 15th NVIDIA unveiled the NVIDIA® VGX™ platform that will be available later this year through NVIDIA’s hardware OEM and VDI partners.
This new platform promises to deliver…
May 17th, 2012
Microsoft announced this week the new Beta version of its capacity planning tool Microsoft Assessment and Planning (MAP) 7.0 Beta.
The Beta program opened on May 15th and the review…
May 15th, 2012
Today VMware announced VMware vFabric Suite 5.1, expected to be generally available in Q2 2012.
vFabric Suite 5.1 includes vFabric Application Director, to automate the deployment and management of vFabric…
May 15th, 2012
On April 4 Stephen Herrod, VMware’s CTO, has attended, as guest speaker, at a VMUG meeting in Italy.
One of the key point of the speech, documented in one hour-long…
Copyright © 2003-2012 virtualization.info. All rights reserved.
virtualization.info | cloudcomputing.info | virtualization.tv | Virtualization Congress