Has Sun a virtualization identity crisis?

Posted by virtualization.info Staff   |   Friday, January 16th, 2009   |  

sun logo

Yesterday Sun announced a new offering for the SMB segment: a bundle of some of its mid-range servers and SANs with VMware ESX or Microsoft Hyper-V.
Exactly: Sun, which is investing million of dollars on its own hypervisor, is actively pushing two leading competitors.

What’s the strategy behind this initiative?

This is not just a typical offering to pre-install the hypervisor of choice inside a brand new server like every major OEM does since a while now: Sun issued a press announcement, published a dedicated website, highlighted the differences between the two virtualization products suggesting which one is better in which scenario.

An agreement to resell competing hypervisors would make sense if Sun was three years away from releasing xVM Server. But while in late, xVM Server is almost here (as the available documentation demonstrates).

Supposing that Sun can successfully sell ESX and Hyper-V to its customers, what its sales reps will tell them when xVM Server will be out? “Do you mind throwing away the investment that we suggested and that you just made and switch to our hypervisor?”

At that point it will not matter if xVM Server+Ops Center will be a free, valuable platform: customers will invest in learning, deploying and troubleshooting ESX or Hyper-V. How they could consider switching to xVM Server before, let’s say, three years?

This is not the first time that Sun pushes for a competing hypervisor: its VDI solution at the moment only supports VMware ESX and the company couldn’t say when they plan to support xVM Server.

As the Sun VDI is around since a while, it (barely) makes sense that the company tried to push it using the support for ESX as a major selling point. But what’s the sense of this new initiative announced just (hopefully) weeks before the xVM Server launch?

The Sun virtualization proposition seems solid and promising over the long term. Why the company has to sell other solutions instead of waiting for its own?

blog comments powered by Disqus

virtualization.info Newest articles
Release: VMware vRealize Log Insight 4.5

June 13th, 2017

Log Insight is a log aggregation, management and analysis tool, that VMware first introduced in 2013 and considered a competitor of Splunk.
Yesterday VMware announced the release of version 4.5, available for…

Release: VMware vRealize Automation 7.3

June 6th, 2017

Today VMware announced the latest release of its cloud management platform vRealize Automation, former vCloud Automation Center.
VMware vRealize Automation 7.3 release notes can be found at this link.


Paper: Introducing the NSX-T Platform

February 9th, 2017

“We see greater potential strategic opportunity in NSX over the next decade than our franchise product vSphere has had for the past decade.”
said VMware’s CEO Pat Gelsinger talking about…

Paper: VMware vSphere Virtual Machine Encryption Performance

November 22nd, 2016

Encryption of virtual machines is something that has been requested for years by the security community. VMware continued to postpone its implementation due to the negative operational impact that many…

Quest Software leaves Dell

November 1st, 2016

In September 2012 Dell announced to have completed the acquisition of Quest Software, a Californian company with an history in systems management, security, business intelligence and, falling back in our…

Citrix announces Q3 2016 results

October 21st, 2016

Citrix announced its financial results for third quarter 2016.
The revenues for the second quarter were $841 million for an increase of 3% compared to Q3 2015.
Net income was $132…

Release: VMware vSphere 6.5 & Virtual SAN 6.5

October 19th, 2016

2016 edition of VMworld US has been quite turbulent, on the other hand during VMworld Europe, happening these days in Barcelona, the company announced a few more products for the…

Release: VMware vRealize Log Insight 4.0

October 18th, 2016

Log Insight is a log aggregation, management and analisys tool, that VMware first introduced in 2013 and now is usually compared with Splunk.
Yesterday VMware announced Log Insight’s new major…

Release: Windows Server 2016 with support for Window Server & Hyper-V containers

October 13th, 2016

Yesterday Microsoft announced the general availability of Windows Server 2016 which the company defines as a cloud-ready OS.
Beside fancy definitions, one of the most relevant perks of this release…

Release: Oracle VM 3.4.2

September 22nd, 2016

During Oracle OpenWorld 2016 the company released version 3.4.2 of its enterprise virtualization solution.
Oracle VM is available for both x86 and SPARC based processor architectures and uses the Xen hypervisor…

VMworld US 2016 Wrap-up

September 1st, 2016

Today was the last day of VMware’s flagship conference VMworld in Las Vegas, an highly controversial edition which left a good chunk of the audience disoriented if not properly disappointed….

Gartner releases its Magic Quadrant for Cloud Infrastructure as a Service for 2016

August 11th, 2016

Last week Gartner updated its Magic Quadrant for Cloud Infrastructure as a Service (IaaS) for the year 2016. The Magic Quadrant for the year 2015 was released in May last year…

Release: Ansible Tower 3 by Red Hat

August 2nd, 2016

Ansible is one of the four main players in the automation market, younger then the well known Chef and Puppet, has been launched in 2013 in Durham, N.C. and acquired…

IBM announces earnings for Q2 2016

July 19th, 2016

Yesterday IBM announced its results for Q2 2016.

If we compare with the same quarter in 2015 earnings per share, from continuing operations, decreased 22%. Net income, from continuing operations,…

Monthly Archive