VMware renames ESX Server in just ESX
The VMware hypervisor ESX Server is no more called in this way.
Even without a formal announcement the company dropped the term Server from its product name so that now we have two product: VMware ESX and VMware ESXi (in place of formerly ESX Server 3i).
Most of the online documentation still reports the former “ESX Server” label so customers may be confused for a while. Probably VMware will complete the name make-over in time for the release of VI 3.5 Update 1, scheduled for April 10.
It’s interesting to consider why the company renamed its most popular, flagship product.
The first, most likely reason is that the large majority of customers usually refers to the hypervisor with just ESX, which is shorter and easier to say. But there may be other reasons behind the change.
The Server word inside ESX Server implied that the hypervisor is for back-end implementation, which may be limitating for VMware on the long run.
What if the company is preparing to port its hypervisor to other platforms, like embedded devices for example? Running a server product on a mobile device sounds confusing and prevents the marketing department from creating an edition called ESX Mobile or ESXm.
VMware also performed another substantial change in its naming convention: it dropped the sentence an EMC company from the corporate logo.
The company is still an EMC subsidiary but the tagline was probably disturbing EMC competitors like HP and IBM which are top VMware partners.
virtualization.info Newest articles
May 21st, 2012
In this post, published on May 18 in VROOM! Blog, the VMware’s Performance Team presented some of the most significant enhancements and optimizations brought to Teradici‘s PCoIP protocol in the…
May 17th, 2012
On May 15th NVIDIA unveiled the NVIDIA® VGX™ platform that will be available later this year through NVIDIA’s hardware OEM and VDI partners.
This new platform promises to deliver…
May 17th, 2012
Microsoft announced this week the new Beta version of its capacity planning tool Microsoft Assessment and Planning (MAP) 7.0 Beta.
The Beta program opened on May 15th and the review…
May 15th, 2012
Today VMware announced VMware vFabric Suite 5.1, expected to be generally available in Q2 2012.
vFabric Suite 5.1 includes vFabric Application Director, to automate the deployment and management of vFabric…
May 15th, 2012
On April 4 Stephen Herrod, VMware’s CTO, has attended, as guest speaker, at a VMUG meeting in Italy.
One of the key point of the speech, documented in one hour-long…
May 14th, 2012
Last week Citrix announced a new tech preview for Hosted Server VDI technology that allows cloud providers to leverage Microsoft SPLA to host VDI-style desktops obtaining a pay-as-you-go monthly subscription licensing…
May 11th, 2012
On May 7 Atlantis Computing announced the general availability of its Atlantis ILIO Diskless VDI 3.2, this product, tailored in particular for VMware View 5.1, enables virtual desktops deployment…
May 11th, 2012
On May 7 Citrix announced a technology preview of Project Aruba that extends Citrix VDI all-in-one proposal for the SMB market, VDI-in-a-Box, with personal vDisk technology.
VDI-in-a-Box, inherited from Kaviza…
May 10th, 2012
On May 7 Cloud Sidekick announced the Early Access Program release of Cato Enterprise Edition (EE) which extends the Community Edition (CE) with Storm Deployment Automation and support for…
May 9th, 2012
On April 26 VMware announced the general availability of VMware vCenter Infrastructure Navigator (VIN) 1.1, previously introduced as a part of vCenter Operations Management Suite.
VIN automatically detects, discovers and…
May 8th, 2012
On May 3 VMware released a security update, that the company itself define as “accelerated“, with the purpose to patch five “critical” security issues across VMware ESX and ESXi hypervisor…
May 7th, 2012
On May 3 VMware announced it has joined the Facebook Open Compute Project, an initiative launched in 2011, with the objective of increase technology efficiencies and reduce the environmental impact…
May 7th, 2012
On April 24 VMware published a technical paper titled: The VMware Reference Architecture for Stateless Virtual Desktops on Local Solid-State Storage with VMware View 5 which introduce the use of…
May 4th, 2012
On May 2 Liquidware Lab, the company founded in 2008 by David Bieneman, announced a new product called FlexApp and version 5.0 of its Stratusphere FIT, Stratusphere UX and…
Copyright © 2003-2012 virtualization.info. All rights reserved.
virtualization.info | cloudcomputing.info | virtualization.tv | Virtualization Congress